Moving onto Milan Fashion Week, it becomes clear that designers are showing a generational shift when it comes to defining their customer base. Even younger girls on Instagram are now seen as an ideal buyer for many, which means adapting brand style to match the masses. The Milan spring 2019 show has seen some pretty dangerous dresses, but we are focusing on the tamer looks by Alberta Ferretti, Max Mara and Fendi for this particular diary.
White, black, sunny yellow and browns are the top trending spring 2019 colors it seems, while many of the spring styles are more adaptable for the fall months as well. The looks are beautiful, smartly tailored and truly one-of-a-kind, with the feminine meeting street style a top trend to work with in 2019.
Alberta Ferretti Spring/ Summer 2019 RTW Collection
It was quite astounding to see jean jackets and chinos on an Alberta Ferretti runway show. The brand is known for bringing incredible dresses fit for a queen to the stage, not for utility miniskirts. While it is commendable to see designers adapting to the desires of new markets, it is almost sad to know that reigning matriarchs must also show flexibility in fashion.
However, Alberta Ferretti’s spring 2019 collection is quite lovey and fitting for supermodels and celebrities alike to wear out on their days away from work. Lacy camisoles, slip dresses and even boxy overalls were seen on stage, not a bad change from the usual, but certainly unprecedented.
While Ferretti was going for the youthful street chic, she certainly did not back down when it came to impeccable tailoring and design. Ruffles looked especially pretty, but it was the eyelet trend that caught our attention.
The collection was still very much true to the brand’s name due to the use of delicate materials. We rather loved the appearance of crochet and knit, bringing back into style that which the masses have long forgotten to make themselves.
Of course, the Alberta Ferretti spring 2019 lineup was not bereft of dresses either, with at least a few capturing our hearts from the 56 looks presented. The lacy see-through gowns certainly added some not-so-casual flair.
Max Mara Spring/ Summer 2019 RTW Collection
Max Mara’s been rewriting Greek myths it appears with its classics given a feminine twist on the Milan Fashion Week runway. It is common for designers to look back at older fashion and rework it into a futuristic design, but Max Mara took a giant leap here and went mythical age before bringing us into the future.
Ian Griffiths, the brand’s designer, spent the summer looking at male-centric myths rewritten from a woman’s perspective, including Homer’s Odyssey told from his wife, Penelope’s point of view by Margaret Atwood. This meant we got many allusions to female warriors, looking at power shoulders and gaiters, seeing armor reimagined to meet a modern woman’s style.
The Max Mara spring 2019 collection went heavy on the warm browns as well, combining fabrics and textures for an elegant outcome. Layers are certainly a trend here, with the brand’s traditional coats also finding their way onto the stage.
It might be a spring collection, but we certainly would not mind wearing this lineup for the fall season as well. Think professional woman meets ancient come future designs. It’s hard not to fall in love with it, especially those polka dotted looks we found in there.
Fendi Spring/ Summer 2019 RTW Collection
The Fendi spring/ summer 2019 show was dominated by the Hadid sisters, as both Gigi and Bella took to the stage in designs that were quite stunning. The siblings have been seen on multiple Milan shows to date, but that tight knit crop top and khaki cargo ensemble was impossible to look away from, especially when paired with emerald peep-toe heels.
Fendi really showed off the feminine meets street trend that has been championed by celebs such as Kim Kardashian and Beyoncé. The looks bring forth a whole lot of tourist-chic as well, meaning we will truly be travelling in style, polka dotted sunglasses and all.
What made the Fendi spring 2019 show truly stand out, however, was the use of pockets, bags and exaggerated tan leather. Like Max Mara, there was a focus on the browns, with a whole lot of accent on the large pockets trend. Whether they are puffy poacher pockets on silk blouses or tan leather ones on vinyl coats, this was a huge highlight that should definitely be bought into.
Utility is a common theme for spring 2019, with street meets chic being translated uniquely by each designer on each runway show. Like Ferretti, Fendi too has switched gears and preferred to target the younger audiences. The showstopper? It is most certainly the updated Baguette.
Photos via Vogue