This post may contain affiliate links.

In 2020, Pantone predicts a return to the classic, since the Pantone Color of the Year 2020 is shade number 19-4052, Classic Blue. The staple shade represents what we want from the new decade, according to Pantone’s website. They explain, “Classic Blue highlights our desire for a dependable and stable foundation on which to build as we cross the threshold into a new era.”

Pantone Color of the Year 2020: Classic Blue

You might be wondering why – and how – Pantone gets to decide the next year’s most popular hue ahead of time. The organization spends plenty of time analyzing fashion trends, runways, design, and art to pinpoint the shades that appear to be on the rise. They also analyze what’s going on in the world to find a color to match the world’s current vibe.

Why So Blue? – All About the Pantone Color of the Year 2020

Pantone thoughtfully selected Classic Blue because of the range of sentiments the specific hue provokes. Unlike a lighter or deeper shade, the Pantone Color of the Year 2020 looks a lot like the sky at dusk – darkening but still illuminated. Nightfall can make us feel pensive, of course, and Pantone chose their color because of that. They describe Classic Blue as a “thought-provoking” shade for 2020.

On top of that, blues tend to create a sense of calm in both nature and design. Think about it – how serene do you feel when you look out of a window and see a lake or ocean from the comfort of home? The 2020 Color of the Year can awaken the same relaxing feelings, thus making the shade a place of refuge in a turbulent time. Plus, a cool color can help boost concentration and bring a sense of clarity to the decision-making process.

Over the years, different shades of blue have come in and out of style. We’ve gone from cyan in the 1970s to baby blues in the 1980s, and softer shades of the color in the ’90s. Now, we have Classic Blue to add to the collection, and the feelings it can evoke make it the perfect backdrop for the year ahead.

Pantone 2020 Color of the Year: Classic Blue

Executive Director of the Pantone Color Institute, Leatrice Eiseman, explains on the company’s website: “We are living in a time that requires trust and faith. It is this kind of constancy and confidence that is expressed by Pantone 19-4052 Classic Blue, a solid and dependable blue hue we can always rely on.”

Eiseman continued, opining that Classic Blue “provides an anchoring foundation” and “encourages us to look beyond the obvious to expand our thinking.” As technology changes our lives and makes everything move at a faster pace, it’s nice to know that we’ll have Classic Blue to slow us down and soothe us in the new decade.


19 Cool and Classic Blue Fashion & Beauty Items to Try in 2020

Last year’s color of the year, Living Coral, had a definite feminine edge to it. This year, Classic Blue stands as a more neutral Pantone pick. As such, you might just see it in more places – and in more people’s wardrobes – than the warmer, brighter coral from 2019.

On that note, you can rest assured that your 2020 Color of the Year purchases will last you for longer than a season. Even if it doesn’t remain a staple color of your wardrobe, a simple blue can work as a neutral with new shades that Pantone picks in the years ahead.

So, stock up on all of the fashion and beauty products that come in this year’s must-have color, Classic Blue. How will you wear the 2020 Color of the Year? We suggest these 19 items, at the very least:

1. Classic Blue Ruffled Dress

The great thing about this adorable Classic Blue ruffled dress is that you can dress it up or down, depending on how you accessorize. Better yet, the Batsheva-designed mini dress falls under the Positively Conscious umbrella, meaning that it was manufactured with eco-conscious principles in mind. Snag this spring-ready dress from Farfetch!

Pantone Color of the Year 2020: Classic Blue Batsheva Dress

2. Classic Blue Eyeliner

In 2020, don’t be scared to ditch your basic black or brown eyeliner for a pencil in Classic Blue. Sephora sells this Marc Jacobs eyeliner pencil in Out of the Blue 53 with pigment that lasts for 12 hours. Plus, you have options for styling the liner, too – leave it alone for sleek lines or smudge it to create a Classic Blue smokey eye.

Pantone Color of the Year 2020: Classic Blue Marc Jacobs Highliner Gel Crayon Eyeliner in Out of the Blue

3. Classic Blue Nail Polish

Pantone’s 2020 Color of the Year is so versatile both in the fashion and beauty world, and it makes a great nail polish color, to boot. Brush on Essie’s Wild Card for an on-trend look – you can buy the polish from Ulta or Amazon.

Pantone Color of the Year 2020: Classic Blue Essie Nail Polish in Wild Card

4. Classic Blue Sneakers

When it comes to dressing trendily, you can walk the walk in these Nike sneakers. These casual corduroy shoes are more for fashion than they are for athletics. You can get plenty of wear out of them, though, since athleisure continues to be a popular style. Slip into jeans and a T-shirt and see how great they look with these sneakers, which you can find at Nordstrom.

Pantone Color of the Year 2020: Classic Blue Nike x Olivia Kim Air Force 1-07 Corduroy Sneakers

5. Classic Blue Mini Dress

If you’re looking to splurge on your Classic Blue wardrobe additions, look no further than this Saint Laurent mini dress. For a cool rock ‘n’ roll party look, you can have this sparkly, pleated dress in your closet. Of course, it’s made of the highest quality silk-blend lamé, a fabric manufactured in Italy. Nab it on Net-a-Porter today!

Pantone Color of the Year 2020: Classic Blue Saint Laurent Dress

6. Classic Blue Hair Color

Just because it’s called Classic Blue doesn’t mean you have to incorporate it in a traditional way. Instead, you can pick up this gentle hair-coloring kit from Ulta or Amazon and dye your hair blue to match the Pantone 2020 hue. Punky Colour’s blends don’t use acids, which can stain or damage the scalp. Plus, they don’t test on animals, so you can feel good about your hair-color change in more ways than one.

Pantone Color of the Year 2020: Classic Blue Punky Colour Semi-Permanent Conditioning Hair Color in Lagoon Blue

7. Classic Blue Leather Jacket

Throwing a leather jacket over just about any outfit will give it a bit of polish and edge. This option from Song of Style comes in the 2020 Color of the Year and features a waist-flattering belt to complete your look. You can order it online from Revolve.

Pantone Color of the Year 2020: Classic Blue Song of Style Leather Jacket

8. Classic Blue Eye Pigment

Cream eyeshadows go onto the eyes in one swipe and apply a deeply pigmented hue in just one application. So, when you swipe on this blend from Milk Makeup – in the color Sesh – you’ll be on-trend in a flash. Sephora and Amazon have 10 ml tubes of this rich blue eyeshadow for sale.

Pantone Color of the Year 2020: Classic Blue Milk Makeup Eye Pigment in Sesh

9. Classic Blue Belt

Sometimes, all you need is a dash of color to complete your outfit. This one-inch industrially inspired designer belt from Off-White can do the trick in 2020 – we especially love its seatbelt-style closure. Nab yours from Forward!

Pantone Color of the Year 2020: Classic Blue Off-White Industrial Belt

10. Classic Blue Designer Purse

On the accessories note, you can also add a splash of Classic Blue with the perfect designer bag. Purchasing one from Givenchy ensures it’s something that will be a part of your closet forever. The top-of-the-line mini bag is made from calf leather that’s dyed in Pantone’s 2020 Color of the Year. Check it out on Farfetch!

Pantone Color of the Year 2020: Classic Blue Givenchy Mini Pocket Bag

11. Classic Blue Metallic Eyeshadow

Kat Von D makes eyeshadow through a proprietary process, which deeply pigments her blends while making them feel creamy when applied. That’s even more of a feat when you consider that this Classic Blue shade, called Paranoid, comes with a shimmery metallic finish. Buy your own sparkly blue shadow via Amazon!

Pantone Color of the Year 2020: Classic Blue Kat Von D Metal Crush Eyeshadow in Paranoid

12. Classic Blue Wrap Set

Even in the midst of winter, you can start thinking about Classic Blue fashion additions to your wardrobe. Here’s a great place to start – this cute wrap set from Superdown, which you can buy through Revolve. It’s perfect for a summertime night out or a day spent sightseeing in the sun.

Pantone Color of the Year 2020: Classic Blue Superdown Jamie Wrap Set

13. Classic Blue Pumps

Do you need a good excuse to add a pair of Manolo Blahniks to your shoe collection? If so – and we think all of you answered “yes” – try on these Classic Blue shoes for size. They come with a classic crystal embellishment on the front, so you can wear them to fancy and fun functions alike. You can pick up a pair in your size from Farfetch.

Pantone Color of the Year 2020: Classic Blue Manolo Blahnik Blue Hangisi 90 Satin Pumps

14. Classic Blue Mascara

L.A. Girl’s colored mascara does all that you want it to do – it plumps up your lashes while separating them. It just so happens that this batch comes in a shade called Bright Blue, too, making every wink all the more eye-catching. Swipe some on after you buy it from Ulta or Amazon.

Pantone Color of the Year 2020: Classic Blue LA Girl Volumatic Mascara in Bright Blue

15. Classic Blue Gel Eyeliner

Everyone who wears eyeliner has their preference as to how they apply it. Some prefer liquid varieties with a built-in brush, while others want a separate brush that they dip into a gel formula. If the latter sounds like you, swap a more traditional gel shade for this Melt Cosmetics one called Santos, which is a sparkling sapphire. Purchasing a pod from Sephora will have your makeup right on trend in 2020.

Pantone Color of the Year 2020: Classic Blue Metl Cosmetics Amor Eterno Gel Eyeliner in Santos

16. Classic Blue Athletic Sneakers

Bring a punch of Classic Blue to your workout sessions. Singer and producer Pharrell teamed up with Adidas to create these trendy shoes, which you can wear casually or to the gym. You can pick up your pair on the Farfetch website.

Pantone Color of the Year 2020: Classic Blue Adidas x Pharrell Williams Blue Human Body NMD Sneakers

17. Classic Blue Liquid Eyeliner

Do you need an eyeliner that’ll last a full 24 hours? If so, this long-lasting formula from Make Up For Ever should be in your cosmetics bag already. Slick on the Aqua blend, available from Sephora and Amazon, for an on-trend makeup look that won’t smudge or smear.

Pantone Color of the Year 2020: Classic Blue Make Up For Ever Aqua XL Ink Eyeliner in M-24

18. Classic Blue Sock Sneakers

Most of our other shoe options err on the side of classic. These Balenciaga sock shoes, on the other hand, have trendy written all over them. They extend up your ankle like a sock, but it’s just a built-in part of the sneaker. Grab a pair from Farfetch in Pantone’s 2020 Color of the Year, and you’ll have a very of-the-moment addition to your shoe wardrobe.

Pantone Color of the Year 2020: Classic Blue Balenciaga Sock Sneakers

19. Classic Blue Eyeshadow Palette

Want to play around with your blue makeup looks in 2020? If so, don’t settle for a single pod of eyeshadow. Instead, invest in this Obsessions palette from Huda Beauty, which comes with other colors to complement your Classic Blue. Pick yours up from Sephora or Amazon, and then you can play in front of the mirror for hours – have fun!

Pantone Color of the Year 2020: Classic Blue Huda Beauty Obsessions Eyeshadow Palette in Sapphire

Photos via Pantone