The future is ultra-violet! Well, at least this upcoming year, as Pantone has finally revealed the newest Pantone 2018 Color of the Year, which happens to be Ultra Violet (PANTONE 18-3838).

Ultra Violet Is Pantone's 2018 Color of the Year

For the past few years, instead of “just” treating us to some of the most inspiring colors of the year (which needless to say instantly make us feel the urge to pamper ourselves with color-coordinated beauty and fashion items), the Pantone Color Institute has been encouraging us to see colors as means through which creativity can spread its hopeful vibes all around us.

Ultra Violet, like Greenery (PANTONE15-0343) in 2017, is “truly a reflection of what’s needed in our world today,” as Pantone Color Institute’s Vice President Laurie Pressman declares, and is meant to help us express and fearlessly live (and love) our feelings and talents. Not for nothing, Pantone’s 2018 Color of the Year was inspired by icons, such as David Bowie, Prince, and Jimi Hendrix.

Ultra Violet (which is a richer and darker version of Pantone’s 2014 Color of the Year, Radiant Orchid) has “long been symbolic of counterculture, unconventionality, and artistic brilliance,” as states Leatrice Eiseman, executive director of the Pantone Color Institute, in an official statement, and basically everyone is already obsessed with it.

With its spiritual accents and mystical aura, Ultra Violet is supposed to inspire connection and meditation through it, at the same time denoting the endlessness of the cosmos and the night sky.

A blue-based purple, Ultra Violet is rich, bold and is a perfect color for anyone to stand out from the crowd, whether it’s a cocktail party or a casual outing. It’s one of Pantone’s top 21 spring 2018 colors, and we have seen it a lot on the runways as well, forming one of the coolest spring/ summer 2018 color trends awaiting us in the upcoming season.

Ultra Violet Pantone 2018 Color of the Year

11 Hottest Ultra Violet Beauty & Fashion Items to Get Now

With all the overwhelming amount of external stimuli we expose ourselves to on a daily basis (mainly due to social media and TV), will Ultra Violet help us take our introspection back? We don’t know the answer yet, but Ultra Violet-colored fashion and beauty items are already available to get now (and are flying off the shelves within minutes, meaning that Ultra Violet could be easily declared as Pantone Color Institute’s most marketing-approved Color of the Year ever).

These are our Ultra Violet fashion and beauty picks for you to get now and celebrate the arrival of 2018 in a truly fashionable way!

1. Pantone 2018 Color of the Year Nail Lacquer

Butter London has quickly treated us to an Ultra Violet nail polish, available for purchase at Ulta. Provocative in its accents and durable, Butter London’s Ultra Violet nail lacquer is the must-have beauty item of the year (and it is also affordable)!

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Butter London Pantone 2018 Color of the Year Ultra Violet Nail Lacquer

2. Ultra Violet Friendship

If you are still looking for the perfect Christmas gift for her to fill your BFF with feelings of love and appreciation, head over to Nordstrom and get this utterly cute Monica Vinader Fiji Friendship Bracelet in Ultra Violet – you’ll make your BFF(s) extremely happy!

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Monica Vinader Bracelet

3. Magnetic Ultra Violet

Is there anything more iconic than an ultra-pigmented, ultra-bright, and Ultra Violet Gucci eyeshadow? Probably getting it as a gift! Treat yourself or someone else to this iconic eyeshadow just in time for the festive season, and then have fun experimenting with it all year round! You can get it at Gucci.com.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Gucci Ultra Violet Eyeshadow

4. Ultra Violet Bras

Balconette bras are all the rage this season, especially when embellished with lace embroideries and patterns. Italian lingerie brand La Perla just delivered its sexiest Ultra Violet balconette bra, which unsurprisingly instantly became it-girls’ newest obsession. You can find it at OrchardMile.com.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: La Perla Ultra Violet Balconette Bra

5. Ultra Violet Lip Gloss

Here we are with another high-quality Ultra Violet beauty item from Butter London – its Ultra Violet lip gloss. Available at Ulta, it guarantees a brilliant shine while providing anti-aging and anti-sagging effects, which are surely helpful throughout the coldest months of the year.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Butter London Pantone 2018 Color of the Year Ultra Violet Lip Gloss

6. Ultra Violet Queens

We have already expressed our unconditional love for holographic lip glosses and lipsticks, so you can easily imagine how enthusiast we were as we found MAC’s Grand Illusion Glossy Lipcolor in Queens Violet. If you want, you can all share our enthusiasm over it picking one from Nordstrom.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: MAC Grand Illusion Glossy Lipcolor in Queens Violet

7. Ultra Violet Crystals

Gucci’s Dionysus Crystal shoulder bag is one of the hottest fashion items to get in 2018, and words cannot describe the amount of coolness an Ultra Violet Dionysus Crystal shoulder bag can emanate. You can feast your eyes on it at Farfetch.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Gucci Dionysus Crystal Shoulder Bag

8. Ultra Violet Summer

Stay one step ahead of summer with Eres’ Ultra Violet swimsuit, available for purchase at Net-a-Porter! Or, if you are living in the Southern Hemisphere, make us feel the summery vibes with pictures of yourself wearing it!

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Eres Ultra Violet Bandeau One-Piece Swimsuit

9. Ultra Violet Sneakers

The new Fashion Week season is approaching, and we bet many fashionistas and it-girls will celebrate is with these Golden Goose Deluxe Ultra Violet sneakers in real leather, as they combine comfort with the most fashionable “anti-fashion” vibes of the moment. You can get them at Farfetch.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Golden Goose Deluxe Ultra Violet Sneakers

10. Ultra Violet Fairies

Speaking of fashionable anti-fashion, we couldn’t help but include a Demna Gvasalia creation in this list, too. The Balenciaga and Vetements creative director designed, for the former, this dreamlike gown for the fall 2017 runway, proving thinking ahead of time is one of his biggest skills, for sure. You can find it at Net-a-Porter!

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Balenciaga Ultra Violet Dress

11. Ultra Violet Gazelle

Last but not least, this pair of classic Adidas Gazelle in Ultra Violet, easily available at ASOS, is all we have been looking for to start off the new year (literally) on the right foot.

Pantone Color of the Year 2018 Ultra Violet Beauty & Fashion Items: Adidas Gazelle Ultra Violet Sneakers

Photos via Pantone, Net-a-Porter, Nordstrom