Who We Are
Glowsly was built on one common goal: to help you be the best you. We’re here to inspire confidence and redefine beauty standards — because nobody glows more than someone just being themself. Whether you’re a makeup junkie, a self-proclaimed skincare expert, or always ready to spread wellness knowledge, we’re here to support you every step of the way.
With years of research, testing, and some extra deep digging, our team brings vetted advice on all things beauty, health, and wellness to empower you to embrace what makes you feel good. We share our take on products, services, trends, and innovations, so you know what works. Our promise is to always keep it real with you and pave our own path in the industry — a path that is built with inclusion, honesty, empowerment, and most of all, you.
Why Trust Us
At Glowsly, we are committed to providing you with tried and true, unbiased information to help you understand beauty, health, and wellness in a way that will have you feeling your best. That’s why we focus on reliable, evidence-based advice across a broad spectrum. We know that one product or service won’t work the same for everyone, so we get our hands dirty. That means slathering our skin in lotion and potions, spending a week abstaining from all things electronic, and sitting in experts’ chairs for a full consultation before recommending skincare and beauty products, wellness trends, or health routines. If there are products we can’t get our hands on (yet!), we conduct extensive research and work with our network of trusted professionals to determine quality and weed out products we wouldn’t use ourselves. We’ll always be an open book, sharing our likes and dislikes about each and every product because we know no product is perfect. But, hey — if we stumble upon the first one, you’ll be the first to know!
To jump to our product testing processes, click here.
Diversity, equity, and inclusion
Inclusivity at Glowsly is not just a campaign, it’s the foundation of our brand. Our goal has and always will be to create a safe space for all — a place where people from all walks of life can benefit from our advice, see themselves in us, and be celebrated for exactly who they are. We are committed to not only creating a sense of belonging through an emphasis on diversity, equity, and inclusion but also holding ourselves accountable. We are here to break standards, push boundaries, and represent real people. All people.
Clean — truly clean
‘Clean’ means something different to everyone, but at Glowsly, we implement the highest standards to ensure a product we say is clean, is truly clean. That means it’s formulated without harsh ingredients like phthalates, formaldehyde, or even plastic microbeads, but still provides the beauty and skin boosts you want. Products marked as clean are thoroughly vetted to ensure they meet Glowsly clean standards, and we will always be transparent about the ingredients included — and not included — in each product.
Sustainability and planet positive
Beauty may be skin deep, but it doesn’t stop at us. Our planet is facing an environmental crisis, and the beauty industry’s reliance on plastic packaging has played a significant role in climate change. We’re committed to making sustainable and planet-positive choices — and helping you do the same. This means we look for clean and sustainably sourced ingredients, a brand’s climate commitment, and the type of packaging for each product. The Earth is beautiful, and we’re committed to protecting it.
How we choose our products
Helping you find products that make you feel your best is at the heart of everything we do, and it makes choosing products incredibly straightforward. Our writers and editors lean on their expertise in their respective fields to hand-pick products to test and research. Whether it’s the newest skincare line, an up-and-coming makeup brand, or the latest fitness tech, we investigate every facet of a product before recommending it. Our recommendations are only based on personal experiences with each product and never a brand partnership or relationship. Unless a product is clearly marked as sponsored, it was personally chosen by our experts and vetted against the toughest standards.
While we deploy different methodologies for each type of product, we are committed to transparency. Each review will include an overview of our methodology, so readers can better understand how we research and test a product. Our goal is to deploy a multi-faceted approach to ensure our reviews are applicable to everyone.
We may earn a commission from purchases made through our links, but we never let profit influence our recommendations. Each product is hand-picked by our team of experts, regardless of potential commission.
The Glowsly Team
Jamie has worked in content for over six years and has a personal passion for feeling and doing good. In her previous life, she dug into safety, sleep, health, and wellness, hands-on testing products and services to bring readers the best advice. She leads Glowsly’s editorial team, ensuring our content and members stick true to our company’s values and mission.
With a Bachelor’s in Psychology and a Master’s in environmental law and policy, Jamie is hyper-focused on products and services that are not only good for us humans but also good for the planet.
Dustin has worked in SEO, content, and business development for over six years while pursuing his passion for creating inclusive and innovative solutions for online consumers. Throughout his career, Dustin has worked in a variety of industries including wellness, fitness, and entertainment. He handles our operational success and ensures our team is supplied with everything we need to provide the best experience for our readers.
With a Bachelor’s in Journalism, Melissa has over five years of experience in content writing and editing in the food, lifestyle, health, and wellness realms. She’s passionate about photography and cooking, and loves to travel, exercise, and listen to music in her free time.
Melissa is currently earning her Master’s in Strategic Brand Communication and manages to find a healthy balance between school, work, socializing, and self-care. Whether it’s meditating, practicing yoga, surrounding herself with nature, or hanging out with friends and family, Melissa hopes to inspire others to prioritize their mental and physical health.
Emerald Elitou, also known as the “Launch List Lady,” brings Glowsly her first-hand knowledge of the beauty, fashion, and lifestyle worlds. The Philadelphia native, who has contributed to renowned magazines like Allure, Byrdie, Essence, and others in the past, feels that self-care and general health are the foundations of natural beauty, which leads to a lavish, soft life.
Emerald will lead Glowsly readers on an inclusive lifestyle journey that helps to reveal your better self. When the lifestyle aficionado isn’t writing, she’s either making a fresh loaf of bread or traveling across the country and journaling her adventures.
Email Marketing Coordinator
Mackenzie graduated from the University of Kansas with a degree in communications, a minor in business, and a certificate in professional selling. With a long-time passion for all things beauty and wellness, she enjoys exploring the importance of skincare. She also cares about the ingredients in products, focusing on brands that are not only clean for the skin but also clean for the planet.
To her, glowing is not only feeling good on the outside but also treating your mind and body well by making self-care a priority to feel good on the inside, too.
Zarek has worked in SEO for a year, focusing on providing a seamless on-page user experience. While he is primarily interested in health and wellness, he feels a strong pull toward the fashion industry
Previously, Zarek has worked with companies in various categories, including logistics, sports, fashion, tech, and more. He received a Major in Business Marketing and a Minor in Psychology from the University of Nevada, Reno which has boosted his ability to tap into consumer thinking and provide them with the best information possible. To Zarek, glowing is simple: being your authentic self without worrying about what others may think.
TJ manages the performance of Glowsly’s growth and finds stories in the data to help improve our content quality and performance. He has been in the digital marketing industry for over two years and while he is mainly focused on the fashion side, he also recognizes the importance of health and wellness.
TJ has worked with companies ranging from financial services, home security, sports, fashion, tech, and more. He received a Major in Journalism and a Minor in Communications from the University of Nevada, Reno which helps him better articulate content performance to the team and our brand partners. To TJ, glowing means finding the beauty in our everyday lives by focusing on the positives that life has to offer.
Social Media Strategist
Sheree has been in the marketing and advertising industry for three years, gaining the majority of her experience by founding a wedding photography brand in 2020. With a passion for skincare, she loves detailed guides and resources covering routines that actually work.
Sheree’s favorite thing about beauty, health, and wellness is how it makes you feel. She’s a strong believer that when you feel your best, you are your best. While she spends her time running Glowsly’s social media, Sheree knows there is much more to glowing than a pretty online profile. To her, it’s all about feeling good from the inside out, being the best person for yourself and others, and always spreading positivity.
A bilingual freelance writer and editor with bylines in publications like CNN, NBC, and Business Insider, Lori feels just as comfortable covering breaking news as she does travel, finance, wellness, cuisine, fashion, and lifestyle.
With a Bachelor’s in Communications and a Master’s in Spanish, Lori brings international experience to her writing, editing, and beauty philosophy, having lived, worked, and traveled extensively throughout the U.S., Latin America, Africa, Asia, and Europe. When it comes to the wellness and beauty industry, she feels it should be inclusive, welcoming, and accessible for everyone — and hopes to impart that via Glowsly.
Maya Adivi has been writing about beauty and skincare for six years and joined Glowsly in 2017.
Maya loves to channel her experience as a makeup artist, facialist, educator, and communications specialist to voice hot takes on products, ingredients, and techniques — all while using an evidence-based approach.
Maya is a graduate of Toronto’s CMU College of Makeup Art & Design, and she’s certified to perform a wide range of other beauty services. You can also find her published in PopDust, BeautyMag, TrueSelf, and The Armenian Weekly.
Dorian has been writing for Glowsly since 2019. She is a bridal expert and influencer, as well as the founder of The Anti Bridezilla and Kawaii Girl Cosmetics. You can find her expertise shared on Brides, Bridal Guide, SheFinds, and Refinery29. She’s also been published on Bustle, GadgetReview, Ovia Health, Healthline, and The Drive.
When she’s not writing, you can find her traveling around the country or abroad, spending time with her husband and daughter, learning another language, or conducting makeup wizardry on herself.