Purple shampoo doesn’t just look vibrant and cool, it actually serves a very important purpose for anyone with blonde, silver, grey or light pastel colored hair. If you’re reading this article, you probably already know what purple shampoo is for, but just to recap: the best purple shampoo acts as a toner for blonde hair whether it is natural blonde or salon blonde. This also applies to other light hair colors as well.

Purple Shampoo for Blonde Hair to Remove Brassiness: Silver Shampoos & Blonde Shampoos

There are tips and tricks to using purple shampoo for optimal results and they are easy to incorporate and follow and will help you keep the exact color that you really want.

Best Silver & Purple Shampoos for Blonde Hair to Remove Brassiness: Contents

17 Best Purple Shampoos for Color-Treated Blonde Hair
What Is Purple Shampoo and Why Is It Purple?
Purple Shampoo vs. Silver Shampoo vs. Blonde Shampoo
Who Is Purple Shampoo Good for?
Why Use Purple Shampoo?
How to Choose a Purple Shampoo?
How to Use Purple Shampoo?
How Often to Use Purple Shampoo?
Other Silver & Purple Shampoo Tips

17 Best Purple Shampoos for Color-Treated Blonde Hair

Here are our picks for the best purple shampoo options for color-treated blonde hair, but don’t be discouraged if you are a natural blonde. Silver shampoos will work beautifully for you as well. In most cases, shampoos designed for color-treated hair include moisture and strength-boosting additions for healthier hair overall. Take a look and find the perfect purple shampoo for you.

1. DryBar Blonde Ale Brightening Shampoo

One of the best purple shampoos is the DryBar Blonde Ale that shines and tones as it cleanses gently. Enforced with keratin and chamomile, the formula uses deep purple pigment to cool down your blonde color while boosting the health and strength of your hair. You can order a bottle from Sephora.

Best Purple Shampoo for Blonde Hair: DryBar Blonde Ale Brightening Shampoo

2. Amika Bust Your Brass Cool Blonde Shampoo

Amika’s amusingly named blonde boosting purple shampoo enhances the color of your hair while boosting the shine and softness during each wash. Regardless of what your hair type is, your blonde hair will still be affected but can be repaired and protected with the nutrients, vitamins and amino acids included in the formula. Purchase a bottle from Sephora!

Best Purple Shampoo for Blonde Hair: Amika Bust Your Brass Cool Blonde Shampoo

3. Joico Color Balance Purple Shampoo

Joico’s purple shampoo uses a multi-spectrum defense complex to help protect hair against yellowing and other forms of brassiness and greening that can ruin your blonde hair color. The included bio-advanced peptide complex is designed to protect and repair hair while adding shine and fighting frizz from the inside out with each application. Order a bottle of the best purple shampoo for yourself from Ulta!

Best Purple Shampoo for Blonde Hair: Joico Color Balance Purple Shampoo

4. IGK Mixed Feelings Leave in Blonde Drops

IGK’s purple shampoo will work on any hair type but is specially designed to benefit those with light blonde or non-pigmented hair. The drops allow you to control the amount of toning you need to keep your hair looking beautiful. The blonde drops can be added to your favorite shampoo, conditioner or styling product. Pick yours up from Sephora!

Best Purple Shampoo for Blonde Hair: IGK Mixed Feelings Leave in Blonde Drops

5. Oribe Bright Blonde Shampoo

The Oribe blonde shampoo is designed with ideal levels of violet pigment to really brighten blonde, gray, silver and white hair. The formula includes UV protection and is safe for naturally light-colored hair and salon-colored hair. This light hair toning and protecting purple shampoo can be purchased from Nordstrom.

Best Purple Shampoo for Blonde Hair: Oribe Bright Blonde Shampoo

6. Matrix Total Results Brass Off Shampoo

The clever name of this purple shampoo is a perfect estimation of what it can do. The blonde shampoo is designed to clarify while neutralizing brassy tones and balancing out your blonde. The purple pigments in the shampoo are blue-toned for extra helpful results on whites, platinums and other very light cool hair tones. Get your own bottle from Ulta!

Best Purple Shampoo for Blonde Hair: Matrix Total Results Brass Off Shampoo

7. DPHUE Cool Blonde Shampoo

Another blonde shampoo designed to eliminate brassiness caused by oxidation and exposure, this product is cruelty-free, gluten-free and color-safe. It’s designed to be used on any shade of blonde hair to great effect. You can order a bottle of the best purple shampoo for yourself from Sephora!

Best Purple Shampoo for Blonde Hair: DPHUE Cool Blonde Shampoo

8. Joico Color Endure Violet Shampoo

This violet shampoo is specially formulated to improve cool-toned hair by removing the brassiness often caused by oxidation. The formula is designed to not be overly drying to hair and can even be alternated in for use on every other shampoo. Order your purple shampoo directly from Ulta!

Best Purple Shampoo for Blonde Hair: Joico Color Endure Violet Shampoo

9. Sexy Hair Bright Blonde Shampoo

This bright blonde shampoo combines everything you could want from a purple shampoo. Not only is it formulated to address brassiness, but also it keeps your blonde hair bright and even better – moisturized and hydrated. This violet-colored purple shampoo has just the right amount of purple pigment, chamomile, honey and even quinoa so that even with a good amount of use, your tresses don’t suffer dryness. You can purchase a bottle from Ulta.

Best Purple Shampoo for Blonde Hair: Sexy Hair Bright Blonde Shampoo

10. Sachajuan Silver Shampoo

This silver shampoo is one of the best purple shampoos for blonde hair available. Not only does the violet pigment in the shampoo tone blonde hair and boost the coolness of white, silver and grey hair, but also it adds shine. The formula also boosts volume and moisture thanks to the Ocean Silk technology. Get a bottle for your hair from Sephora!

Best Purple Shampoo for Blonde Hair: Sachajuan Silver Shampoo

11. TIGI Catwalk Fashionista Violet Shampoo

Designed for non-pigmented, blonde and highlighted hair, this violet shampoo uses rice milk and pearl extract in conjunction with the violet pigments. The intention is to create an unparalleled shine and boost the cooler colors of light blonde hair by eliminating warmth and brassiness. This purple shampoo works for grey, silver, blonde and white hair and can be purchased from Ulta.

Best Purple Shampoo for Blonde Hair: TIGI Catwalk Fashionista Violet Shampoo

12. Pravana The Perfect Blonde Shampoo

Sulfate-free, brightening blonde shampoo designed with exclusive dual ultra violet dyes and formulated with optical brighteners, this is a dependable, workable brightening option. This is the best purple shampoo that also uses keratin, wheat and silk amino acids to strengthen hair while improving elasticity, shine and toning out the unwanted color from hair. You can pick up a bottle of this high-grade purple shampoo at Ulta.

Best Purple Shampoo for Blonde Hair: Pravana The Perfect Blonde Shampoo

13. Kenra Professional Brightening Shampoo

The brightening purple shampoo offered is designed to not only use violet pigments to reinvigorate your blonde hair, but also to safely be used every day. The formula helps to maintain your hair color while also being a good option for both naturally blonde and color-treated blonde hair. Pick yours up from Ulta!

Best Purple Shampoo for Blonde Hair: Kenra Professional Brightening Shampoo

14. Redken Color Extend Blondage Color Depositing Purple Shampoo

This is one of the best color protection purple shampoos for blondes, as the purple pigment that tones light hair works with citric acid designed to repair hair from the inside of each strand outward. Your hair will be left shiny, soft and in the shade of blonde you intended. Get yours from Ulta!

Best Purple Shampoo for Blonde Hair: Redken Color Extend Blondage Color Depositing Purple Shampoo

15. Philip B Icelandic Blonde Shampoo

This blonde shampoo is designed for the light and silvery blonde hair colors, greys and platinum tones. The brassiness and color issues that plague the lightest colored hair strands are beautifully removed allowing the silvery color to shine through. You can purchase a bottle of the best purple shampoo from Dermstore.

Best Purple Shampoo for Blonde Hair: Philip B Icelandic Blonde Shampoo

16. B. The Product Blonde 365

This blonde shampoo is designed to strengthen and repair hair. The formula removes unwanted shades of green, red, buttery and brassy tones while using cosmetic graze enzymatically hydrolyzed soy protein to help improve your hair. It’s healthy and hydrating while toning your hair during each wash. Order a bottle for yourself from Amazon!

Best Purple Shampoo for Blonde Hair: B. The Product Blonde 365

17. Hask Chamomile & Argan Oil Blonde Care Shampoo

Formulated for all shades of blonde hair, this purple shampoo uses a blue chamomile-infused, indigo-tinted violet pigment to get rid of the unwanted tones that ruin light blonde, white and silver hair. The chamomile and argan oil infused into the shampoo also help the hair stay hydrated and healthy. You can order a bottle for yourself from Ulta.

Best Purple Shampoo for Blonde Hair: Hask Chamomile & Argan Oil Blonde Care Shampoo


What Is Purple Shampoo and Why Is It Purple?

Also known as silver shampoo, blonde shampoo or violet shampoo, purple shampoo is a violet-tinted toning shampoo that struggles to remove the brassiness in your white, silver, grey, pastel or blonde hair.

Purple shampoo is named because it actually comes in the color purple, and for a very interesting and helpful reason. Purple shampoo is the magic potion that gives your halo of golden or silver tresses the perfect, polished glow, just like blue shampoo for brunettes. This may seem like an exaggeration if you have never seen the effects of a purple shampoo on light colored hair.

Purple shampoo is purple so it can tone down the red, orange and yellow undertones that can make blonde, silver and light shades of blonde look brassy. Purple shampoo is the at-home hair toning tool that keeps blonde hair looking natural and gorgeous.

So how does purple shampoo work?

Hair toning uses the same principles as the color wheel. Shades of purple are on the opposite end of shades of yellow, which means that the colors neutralize each other when mixed. The operative idea behind purple shampoo is to neutralize unwanted yellows, by cancelling them out with purples, which are located on the opposite end of the color wheel.

Bleached hair can be prone to lots of unwanted yellow tones, and if you take a look at the color wheel you’ll find that purple is the direct opposite of yellow, which means it is the ideal color to neutralize it.

What Is Purple Shampoo and Why Is It Purple?

It is worth noting that there are several different types of purple shampoo, which thankfully will work similarly to neutralize unwanted tones as needed. Blue toned purple shampoo will counteract any orange tones, and reddish purples will counteract green tints. Depending on your issue with your blonde, silver or gray hair, you can find a purple shampoo to counteract it.

Again, this works because colors have opposites that neutralize each other. Making use of this is just practical – it’s science!


Purple Shampoo vs. Silver Shampoo vs. Blonde Shampoo

Purple, blonde and silver shampoos are one and the same – with the color of the shampoo being lilac or purple but bottled under a different name. There may be a bit of pearlescent shine to the blonde or silver shampoo but lilac is essentially still the effective toner in the shampoo regardless of whether it is branded as a , blonde, silver or a purple shampoo.

Fortunately, there is no one vs the other – it’s all about the shampoo, the pigment and the formula inside. There are plenty of great purple shampoos and silver shampoos that work beautifully well to solve all the woes that can affect a beautiful natural or bottled blonde hair color.


Who Is Purple Shampoo Good for?

Purple shampoo is good for light and fair hair colors. Period. If you have darker hair, purple shampoo will not do anything but cleanse it. If you are growing out your blonde hair, if you have an ombre style or anything similar, using a silver or purple shampoo will still clean the darker sections of hair because it is after all a shampoo! But the real magic will only be seen on the lighter colored portions of hair.


Why Use Purple Shampoo?

Why you should use purple shampoo is obvious – to maintain the color you love.

Brassiness, green tones and unwanted hints of red and orange are the bane of every blonde’s existence. Using the correct, best purple shampoo is the perfect way to cleanse natural and salon blonde hair of any unwanted tones.

How to Use Purple Shampoo

The same way that color correction works when wearing makeup is how it works when dealing with hair color! The violet or silver shampoo deposits the right purple pigment to hair to negate the unwanted yellows, greens or reds that can make your blonde look fake or less than ideal.

In other cases the brassiness or dulling of a good silver or shiny gray can be beautifully counteracted in the same way – by making use of the right purple shampoo. Different, everyday things from chlorine and pollution to heat styling and product build-up can cause the unwanted shades to taint your blonde hair or silver hair. No need to panic – use one of the 17 best purple shampoo options available that we handpicked to help you out.


How to Choose a Purple Shampoo?

There are two important notes to consider when looking for the best purple shampoo:

1. Your Hair Color: Darker colors don’t benefit from using purple shampoo and not every light hair color can use every purple shampoo. A platinum blonde cannot use the same purple shampoo as effectively as a rich maple blonde because the deposits would be too strong for the former. But all of the following colors can benefit from the use of the best purple shampoo for their shade.

• Classic golden blonde
• Light to honey blonde
• Rich maple (light brown) blonde
• Cool shade pastels
• Platinum
• White

2. The Color Tainting Your Hair Color: Different shades of blonde and silver use different shades of purple shampoo to cleanse/ tone your hair appropriately. Since the active, most effective ingredient in the shampoo is the purple or lilac pigment within it, choosing the right shade of purple is key. If your blonde is being tainted by a greenish tint, a purple with a red tint is what you need.

Once you have addressed these two points it is important to choose an opaque purple shampoo. A bit of shine, pearl and more is fine, but you do not want a see-through purple shampoo. It won’t help you in the way that you think or really want. Opaque is the way to go!

So! The lighter your blonde hair (ultra light blonde, grey, white, silver or platinum), the more indigo you want in your purple shampoo. The brighter violet-color purple shampoos are better for the other, slightly darker blondes.


How to Use Purple Shampoo?

There are several ways you can use purple shampoo to your benefit. You can wash your hair normally with purple shampoo i.e.:

How to Choose a Purple Shampoo

• Wet your hair completely with warm water. It will help you get a good deep clean on your scalp and allow the nutrients in your shampoo of choice to really penetrate the hair follicle.

• Apply the purple shampoo as you would any other. Massage the shampoo onto your scalp and roots and gently work the shampoo through your hair (without swirling if you want to avoid tangles). Make certain to work your silver shampoo from root to tip and make sure to pay special attention to your tips. These are the oldest and most-likely-to-be-affected sections of your hair.

• A difference when using purple shampoo would be the “sitting” stage. Let the shampoo sit in your hair for at least 2 minutes, preferably 5 minutes to allow the purple to deposit and counteract your color issues.

If you have a lot of brassiness, you can leave the purple shampoo in for 10 minutes, but do not go past 15 unless your hair is closer to platinum. For whites, grays and silvers, you want to leave your purple shampoo in closer to 30 minutes because you want all warmth removed from your hair color.

• Condition your hair post shampoo, as purple shampoo can be drying on hair that could already be prone to dryness thanks to a color treatment or bleaching process. You can use purple conditioner to hydrate and tone even more.


How Often to Use Purple Shampoo?

Experts agree that even with purple shampoo, the saying “Too much of a good thing is a bad thing” definitely holds up. The most often a purple shampoo should be used is twice per week, but it’s better to use it as you need it, (i.e. – sparingly). When you wash your hair too often with the purple shampoo, you can actually darken your light hair!

There are ways to avoid it but you have to be careful about it.

The Daily Option: If you really easily end up with brassiness messing up your light hair color, you can mix a small amount of purple shampoo into your regular shampoo.

Once a Week: Washing with purple shampoo once a week is a good option that keeps you from overdoing it and accidentally darkening your hair. More often than this will definitely darken your blonde, pastel, mother-of-pearl or silver colored hair. The point is to address the brassiness and let the purple balance and tone your hair to the proper color.

Twice a Month: Washing your hair with purple shampoo twice a month is reasonable, especially if your lifestyle (a constant swimmer, for example) leads you to run into discoloration more often, but you don’t feel the need to overdo it.

As Needed: As needed may seem obvious (it is a bit) but there may be times where your color is maintaining beautifully. During those times you can get by without any toning intervention at all. However, other months like the summer months, for example, which are filled with pools, travelling and stressors, can require more frequent tending with your purple shampoo.


Other Silver & Purple Shampoo Tips

Other silver and purple shampoo things to know are:

How Often to Use Purple Shampoo

• Purple shampoo isn’t a hair dye, and you can’t use it to dye your hair a lilac or purple color, no matter how long you leave it in your hair.

• If you get any staining from using a purple shampoo, turn to a clarifying shampoo used on the affected areas to fix this.

• You can also apply purple shampoo on your dry hair in case you want an intense toning session when you leave it in for a longer time to remove the unwanted yellow color. This works especially for very light hair colors.

• You should see good results immediately after the first usage of your purple shampoo. If you don’t, it means you have used way too little amount of purple shampoo or didn’t wait long enough for it to take effect.

• Purple shampoo isn’t the best option for curly hair, since it mostly contains sulfates that will be too drying and harmful for those with naturally curly hair. However, if your curly hair is blonde, you can use it very moderately or just on the affected sections. Always follow it with a deeply nourishing and conditioning hair mask to rectify any damage caused by silver shampoo.

• It’s not recommended to use purple shampoo on hair extensions, since the ingredients contained might dissolve the glue and spoil them.

Tip 1: What to Do When Your Purple Shampoo Is Too Strong for Your Hair?

Buy Another: Certain shades of blonde and silver are too light for a darker purple shampoo. In these cases, go with a lighter colored purple shampoo, but make certain it is still opaque. You don’t want a clear purple shampoo, just a light purple one.

Dilute It: If you find that your purple shampoo has left lavender or iliac tints in your hair, don’t worry. The shampoo isn’t actually dyeing your hair, and the tint will rinse out, but you need to dilute your mixture. There are two ways to go about diluting your purple shampoo.

• Mix your purple shampoo with a regular shampoo at a ratio that works ideally for you. This will take some fiddling, but half and half is a good place to start.

• Mix your purple shampoo with water inside of a spray bottle. The ideal ratio for this method is 2 parts shampoo, 1 part water and add more water from there as you need to.

Tip 2: Deep Condition!

It is not well known, but purple shampoo can be drying for your hair, especially with excessive use. Bleached and color treated hair already has a tendency to be dry without proper maintenance as well. To counteract this, just deep condition a bit more often.

A few times a month should alleviate the problem, and you can continue to use your purple shampoo to maintain the correct color on your shiny, well-maintained hair.

Photos via @krystalwarton, @okevaaa, @mylifenf.a.s.h.i.o.n, @whytecrown_