Garnier just announced that Drew Barrymore is the official brand ambassador for its hair color brand, Nutrisse. This marks an expansion from her current role as Whole Blends Creative Director for the brand.
Ali Fakih, Senior Vice President of Garnier, expressed excitement about the partnership via a press release on Monday, Feb. 27. “We’re delighted to see our partnership with Drew Barrymore expand into hair color. She’s more than a spokesperson for us — a true advocate. She has the ability to connect and relate to her audience in a way rarely seen in the celebrity world. Her affinity for hair color and her ‘do it myself’ nature made for the perfect choice as our Garnier Nutrisse Brand Ambassador.”
The global beauty brand debuted the actress’ new role with a creative campaign highlighting Garnier Nutrisse’s new and improved Nourishing Color Crème formula. It promises to keep the hair nourished while leaving behind a beautiful and radiant color.
Barrymore revealed that her love for easy-to-use products made her an instant fan of the color crème, which features five responsibly sourced fruit oils — avocado, olive, coconut, argan, and shea butter — to result in two times shinier and silkier hair.
About Nutrisse Ultra Crème
Nutrisse Ultra Crème Nourishing Permanent Color is available in over 30 shades for every hair texture. It’s powered with the brand’s new ColorBoost technology to provide long-lasting radiant color while covering 100% of grays.
“It’s no secret that I’ve been a Nutrisse user for years,” Barrymore said in a press release. “I’ve been just about every hair color under the sun, and the updated formula provides a fab shade that cares while it colors and is so easy to master on your own.”
Find the right color for you
The actress went on to share that she’s learned a lot through trial and error. The brand’s online shade selector tool helps her find the best color for her tresses. “My favorite is shade 70 because it’s super rich and covers my grays,” she said.
To experiment with the perfect shade, Barrymore suggested taking Garnier’s one-minute hair shade quiz to try out Garnier’s hair color products. It’s quick and easy and allows you to virtually try on different hair colors from the comfort of your home.
I tried it, and it was just as simple as described. In less than a minute, it asked several questions, including if my hair was already color treated, the shade of my natural hair, and whether or not I wanted to drastically change my color. Ultimately, the quiz suggested several shades I may be interested in testing.
Shop Garnier Nutrisse
I love that Garnier, a L’Oréal USA brand, makes at-home hair coloring more accessible than ever. All Nutrisse products are available online at GarnierUSA.com and in supermarkets and drugstores nationwide.
