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11 Best Japanese Makeup Products for a Fresh-Faced Look

The Glowsly editors independently research and hand-pick the best products. We may receive commissions on purchases made from the affiliate links.

Japanese makeup products bring fun and efficacy, with cosmetic elegance, unique textures, and affordable prices. Japan is known for offering the best makeup tools, but it’s also the home of great products. We’ve selected the best Japanese makeup products that you can easily get online. From eyelash curlers and brow products to face makeup options, here you have the best Japanese makeup products and tools you can buy online.

1. Eyeko Lengthening Skinny Brush Mascara Long & Tall

Japanese mascaras come in all kinds of formulas and with all kinds of wands, and they’re almost all great. This inky black mascara from Eyeko is unique because of its slim, long wand, which is able to lengthen and separate the lashes. The tube container isn’t just a gimmick, as it really allows you to use up all of the product in the container. Get it from Ulta!

Best Japanese Makeup Products: Eyeko Lengthening Skinny Brush Mascara Long & Tall

2. Koh Gen Do Maifanshi Moisture Foundation

This moisturizing foundation gives exactly the kind of coverage that the J-beauty look prizes. It is dewy and lightweight, and it gives the most natural look to the skin. The formula contains some lovely skincare ingredients, like shea butter and squalane, so it is especially good for those with dry skin, especially if other foundations get flakey. Buy it at Look Fantastic!

Best Japanese Makeup Products: Koh Gen Do Maifanshi Moisture Foundation

3. Shu Uemura Eyelash Curler

A good eyelash curler is a Japanese makeup must-have. It is pretty well accepted that Japanese beauty tools are the best on the market, and this particular eyelash curler has a cult following. It gives the lashes the perfect curl and lift, without causing any unnatural bends or tugging on the skin. It is available at Shu Uemura.

Best Japanese Makeup Products: Shu Uemura Eyelash Curler

4. Canmake Cream Cheek

Cream blushes are perfect for giving youthful, diffused color to the cheeks. They work well for a flushed Japanese makeup look. They have a smooth formula that glides over the skin nicely and is easy to blend, and they are also quite moisturizing. The selection of colors is massive, and with this kind of price, you might as well pick up a few to play with. They are sold via Yesstyle.

Best Japanese Makeup Products: Canmake Cream Cheek

5. Clé de Peau Beauté Refined Lip Luminizer

These lip luminizers do it all since they moisturize the lips while imparting gorgeous color and shine. They are made with a variety of hydrating ingredients to ensure that the lips stay moisturized all day long. The color goes on creamy, with buildable pigmentation so you can rock a subtler lip or get dramatic. The color range is exquisite, so you’ll surely find a color to suit your tastes. Order one from Nordstrom!

Best Japanese Makeup Products: Clé de Peau Beauté Refined Lip Luminizer

6. Kose Visee Glossy Rich Eyes

Eyeshadow quads are still going strong in Japan, where breezy eye makeup looks are all the rage. Kose’s pearly eyeshadows are perfect for adding a fresh sheen to your lids, with a buttery soft and blendable formula that is easy to apply. All of the quads available are very wearable and feature a highlight shade, a light lid shade, and two slightly darker shades. Pick it up from Yesstyle!

Best Japanese Makeup Products: Kose Visee Glossy Rich Eyes

7. Isehan Kiss Me Heroine Make Smooth Liquid Eyeliner

This liquid eyeliner has a cult following, thanks to its intense pigmentation and longevity. It easily rivals high-end Western contenders, and at a very affordable price. It’s a pen-tipped liquid eyeliner, so it’s easy to draw on all kinds of wings, and it comes in deep black, dark brown, or black-brown. It is available online via Yesstyle.

Best Japanese Makeup Products: Isehan Kiss Me Heroine Make Smooth Liquid Eyeliner

8. DHC Perfect Pro Double Protection Mascara

This is another fabulous mascara from a brand that is usually known for Japanese skin care. This water- and oil-resistant mascara does not smudge no matter what, and it gives the lashes a ton of length. It’s a tubing mascara, so at the end of the day, you can easily remove it with warm water. You can wear it alone, or over volumizing mascara for a very intense look. Get it through Look Fantastic!

Best Japanese Makeup Products: DHC Perfect Pro Double Protection Mascara

9. Shiseido MicroLiner Ink

This skinny little pencil liner is perfect for tightlining or for getting a natural definition below the lash line. It’s a waterproof formula that will not smudge or irritate your eyes. It goes on smoothly, so it won’t tug on your eyelid either. It comes in a variety of colors, including white for opening up the waterline. Purchase it from Sephora!

Best Japanese Makeup Products: Shiseido MicroLiner Ink

10. Kanebo Kate Designing Eyebrow 3D

Eyebrow powder is the perfect choice for achieving fluffy, youthful eyebrows. These brow powder palettes feature three shadows, from the lightest for filling in the inner part of the brow to darkest for the ends. You can use them to customize the shade that will fit you best. There are two available compacts: one with cool tones and another with warm tones. You can buy one from Yesstyle.

Best Japanese Makeup Products: Kanebo Kate Designing Eyebrow 3D

11. Tatcha The Silk Canvas Protective Primer

The most important part of your makeup application is having a smooth base. This Japanese makeup primer has thousands of adoring fans because it prepares the skin for makeup beautifully. This pinkish primer helps to brighten the skin, with a formula that fills in pores and diffuses uneven texture and imperfections. It has a silky texture and includes some wonderful skin-nourishing ingredients like green tea and silk proteins. Shop it at Sephora!

Best Japanese Makeup Products: Tatcha The Silk Canvas Protective Primer

Photos via @ellenvlora, Instagram