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7 Best Platinum Blonde Hair Dyes for Every Skin Tone

Perhaps one of the most difficult hair colors to get, platinum blonde looks luxurious and refined, yet not so approachable when it comes to DIYing. However, if you trust your skills and want to go platinum blonde at home, first of all, you need the right tools. If you intend to achieve a platinum hair color all on your own, we’ve selected the best platinum blonde hair dye kits and equipment for every starting hair level.

In this article:

Our Picks for the Best Platinum Blonde Hair Dyes

If you have made up your mind to go icy blonde at home, here you have some of the best platinum blonde hair dyes to try!

1. L’Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Extreme Platinum

This platinum blonde hair dye kit packs a serious punch. It can bring hair as dark medium brown all the way down to a blonde, and a repeated session could be enough to create a real platinum blonde shade. The greatest thing about it is that it includes everything you need, so you don’t have to buy bleach or developer separately, and it even includes a conditioner to nourish the hair and prevent brassiness. It’s as gentle a formula as you can get for lightening the hair so radically. Buy it from Amazon

Platinum Blonde Hair Dye Kits: L'Oréal Paris Feria Multi-Faceted Shimmering Permanent Hair Color in Extreme Platinum

2. Garnier Nutrisse Permanent Hair Color in Pl1 Ultra Pure Platinum

This is another great option for achieving nearly white blonde hair from the comfort of your bathroom. This formula is quite gentle and tends to leave the hair feeling quite soft despite the intense level of bleaching. It will bring naturally light hair all the way down to a platinum blonde hair color, while for those with very dark hair, it can be a good step towards going lighter even if it won’t turn your hair platinum the first time. This platinum blonde hair dye has a thicker texture, which makes it easy to control without any mess or drips, and it comes with a wonderful post-dye conditioner. Get it at Amazon

Platinum Blonde Hair Dye Kits: Garnier Nutrisse Permanent Hair Color in Pl1 Ultra Pure Platinum

3. Wella T18 Toner with Color Charm 20 Volume Developer

If you’ve already bleached your hair down to that extra-light blonde shade, Wella’s T18 toner is exactly what you need to bring you from yellow or brassy blonde to a real platinum blonde. This famed toner cools down blonde hair turning it either ashier or more platinum depending on what your starting point is. It’s more powerful than a purple shampoo. With the included 20 volume developer in this set, it will also potentially make your hair just a touch lighter and brighter. It’s sold on Amazon

Platinum Blonde Hair Dye Kits: Wella T18 Toner with Color Charm 20 Volume Developer

4. Revlon Color Effects Hair Color in Platinum

For those starting out with very light brown hair or blonde hair, this platinum blonde hair dye is a great choice! It bleaches the hair down by a few levels without causing undue damage, with a final result that is a brilliant platinum blonde with totally neutral undertones. The color in this kit is enriched with keratin to keep the hair strong, and jojoba oil to keep it conditioned. The kit also includes a post-dye conditioner that helps to moisturize the hair post-bleaching. Shop for it at Walmart

Platinum Blonde Hair Dye Kits: Revlon Color Effects Hair Color in Platinum

5. Schwarzkopf Professional Blond Me Premium Lift 9

If you mean business, it’s better to skip the platinum hair dye kits and opt for professional hair lightening products instead. This powder can lift the hair 9 levels, which means it can take you from dark brown all the way down to blonde in one go – however, this also means that it can be damaging to the hair, so do be careful with it and go slowly.

Note that it won’t work on its own and that a developer needs to be purchased separately. We recommend choosing a 20-volume developer, which might take longer to work but will ultimately keep the hair in better shape. Order both the powder and developer online from Amazon! 

Platinum Blonde Hair Dye Kits: Schwarzkopf Professional Blond Me Premium Lift 9

6. Milkshake Creative Permanent Color in 10 Platinum Lightest Blonde

This is another stunning professional platinum blonde hair dye option that works best on lighter hair colors. The cream dye gives a lovely, delicate white blonde hair color, and it can work with any range of developers (although it’s best to use it with a developer from Milkshake). This color formula is boosted by 18 different plant amino acids that help to fortify the hair, despite the weakening effect of the bleach. Pick it up at Walmart

Platinum Blonde Hair Dye Kits: Milkshake Creative Permanent Color in 10 Platinum Lightest Blonde

7. Herbatint Permanent Haircolor Gel in 10N Platinum Blonde 4

If you’re dealing with a lot of gray hairs that need to be covered, this platinum blonde hair dye kit is the ideal one to choose. It is a gentle formula that will work best for those who have naturally lighter hair and just want to go a few levels lighter with matching roots. It gives a great neutral platinum shade, so if you want a cooler platinum, pick up 10C instead. One of the benefits of Herbatint hair dyes is that you can mix just as much as you need and then store what you haven’t used easily for next time your roots need a touch-up. It’s available at Walmart.

Platinum Blonde Hair Dye Kits: Herbatint Permanent Haircolor Gel in 10N Platinum Blonde 4

How to Choose the Best Platinum Blonde Hair Color for Your Skin Tone?

Platinum blonde hair is so light that it is nearly white, and since white is as neutral as color can be, then it only follows that platinum hair color is neutral as well. However, platinum blonde is also quite extreme and striking, so even if it’ll work with most skin tones when it comes to color theory, it can still look a little too extreme in some instances. 

A traditional, ultra-cool platinum hair color often looks fantastic on those with very light skin, regardless of whether it leans towards cool and pinkish, neutral and beige, or warm and golden.

Michelle Williams proves it looks amazing on cool skin, while Jennifer Lawrence, who has extremely light but warm skin, looks great in it as well! There are a lot of stunning examples of women with olive skin rocking platinum hair, including Kylie Jenner, Rita Ora, and Zoe Kravitz.

Celebrities Wearing Platinum Hair Color
Michelle Williams, Jennifer Lawrence, Kylie Jenner

Platinum hair gets a little more complicated for women with deeper cool skin tones, which can sometimes register as more orange or red. Against orange or red-leaning skin, the blue tones in platinum hair come out, so the hair looks extra gray while the skin looks ruddier.

The easy way to counter that is by opting for a more golden platinum blonde hair color instead of an ashier one, as well as by adding a bit of depth with a transition color at the mids or streaks that frame the face.

For those with darker skin tones with golden or more blue-based cool undertones, the contrast between platinum hair and skin can be quite drastic, though that often makes for a stunning and unique look. Usually, opting for a more golden platinum tone will look a little better, as proven by Solange and Laverne Cox, who both experimented with the shade.

Celebrities Wearing Platinum Blonde Hair Color
Rita Ora, Zoe Kravitz, Laverne Cox

Photos via @_karlyhodderhairstyling, Amazon