There are hundreds of mascaras out in the world, but there is only one Maybelline brand. Maybelline mascaras are one of our go-to products, as the brand has a myriad of affordable options to lengthen and bolden our lashes. While mascara is one of the last applications we use before we walk out the door for the day, it is one of the most important, like an exclamation mark of fierceness. And Maybelline mascaras are some of the best and most beloved to swipe on some great volume that will make heads turn.
From having a variety of tones to being available in waterproof, water-resistant and washable, this list showcases the best Maybelline mascara options for every makeup preference. Pick up your favorite and make it happen today!
Your Maybelline Mascara Guide: Contents
- 17 Best Maybelline Mascaras for Lengthening, Curling & Volumizing
- What Makes a Maybelline Mascara the Best Buy?
- A Little Overview of Maybelline History & Facts
17 Best Maybelline Mascaras for Lengthening, Curling & Volumizing
This list of 17 mascaras by Maybelline may seem like a lot, but each has its unique twist. Whether you want a bolder look or something more natural for a softer feel, you can’t go wrong by choosing any one of these Maybelline mascara options.
Love mascara, but absolutely hate how hard it can come off? Look no further! This mascara is the absolute best for easy removal but doesn’t sacrifice the bold look. Having been around on the market for 40 years and having won Allure’s Best of Beauty award, this is America’s favorite drugstore mascara around!
It comes in a super cute and vibrant pink and green bottle and is filled with a lash-doubling formula. The lash-building brush conditions and thickens lashes for an amazing full-lash look. Customers have said they love how this mascara creates a more natural look. It is also available in four shades, as well as in waterproof and curved brush options.
We all adore the va-va-voom that mascara can give us, and the best Maybelline mascara for volume is without a doubt the Volum’ Express. In a vibrant purple and aqua tube, it comes with a Kera-Fiber formula that is clump-free and makes lashes thicker and fuller. Its flexible spoon brush lifts and separates each lash to create a sexy, dramatic false lash look.
This volume-loving mascara is fun, as it comes in a variety of shades, including navy. While customers have noted that the brush can sometimes be a bit too flexible, they rave about the glam look it creates. Fall in love with this mascara and pick it up from Ulta or Amazon!
Lashes actually grow in multiple layers, so why not accentuate each of them? This mascara will successfully reach each of your lash layers. It comes in a to-die-for rose gold tube filled with a waterproof mascara formula. The curved, fanning brush can help reach and unfurl each and every layer of your lashes for a lush effect.
Lovers of this mascara adore the full-fan effect and have suggested adding a second coat of mascara for more drama. However, customers have noticed that this mascara can clump, and the wand can be a bit of a challenge to use. But as practice makes perfect, you’ll create some bold looks in no time. This waterproof mascara can be found at Ulta and Amazon.
We know it. You want a mascara that lasts as long as you do during the day: no smudges by dinnertime or raccoon eyes by happy hour. The best long-lasting volumizing mascara by Maybelline is definitely their Volum’ Express The Colossal mascara.
Commanding attention with its NYC taxi-yellow tube, this mascara doesn’t put the show on hold. It comes with a formula that contains twice the amount of collagen to plump those lashes. It pairs with a dramatic Mega Brush to create bold volume fast.
Reviewers love that this mascara can either let you have a more natural or dramatic look, but definitely suggest to stick with one or two coats max. They do say that while they adore how long it lasts, it can be hard to remove, and the brush can be a bit bulky. Invest in a great makeup remover and pick up this mascara from Ulta or Amazon!
Love mascara but can’t stand its unpronounceable formula? Give the Total Temptation by Maybelline a shot for a more natural formula. This cute pink and black tube is full of a creamy and whipped formula that has been infused with coconut extract. Don’t let the natural infusion fool you: it can build lashes to a full volume while staying soft.
Reviewers have stated that this mascara is great for a lighter look, and they adore how it makes their lashes look fluttery. They also think it smells good (who doesn’t love that?)! However, according to some, it is not the easiest mascara to apply and can flake after some time. Give the coconut extract-infused mascara by Maybelline a try today from Ulta or Amazon!
Drama queens, fall in love with this mascara. This gold and purple tube is a showstopper, and its Big Shot brush has wavy bristles that hold lashes as the collagen formula is swiped on for some dramatic volume. Consumers come back to this formula time and time again because while it creates drama, their lashes are still soft. They also love the texture and the open-eyed look that the mascara creates, but they don’t like how it can lose their eyelash curl or that it can separate the lashes too much. For bolder volume, get this mascara from Ulta or Amazon!
If you love a great eyelash curl but would rather keep your curler in the drawer, this is the best Maybelline mascara to go for. It features a curved fanning brush in a lovely mauve tube to create a defined, curled look by stretching and revealing the lash layers. Shoppers think this mascara is good for building lash volume and thickness, but do note that the formula is thicker than others and that the brush can be tricky. Give this mascara a shot and purchase it from Ulta or Amazon!
A good mascara brush can make all of the difference in the world. This mascara has the best well-rounded brush. Beyond its cobalt and hot pink exterior, inside the tube lies a supersonic brush that has a hard inner core and evenly-spaced bristles to create dramatic, sleek volume. It also contains a latex-like formula that makes lashes appear smooth and even without clumping.
We love a good mascara, but we can’t help but adore a TLC mascara that nourishes our eyelashes. Fortunately, the Full ‘N Soft mascara helps prevent lash loss by nourishing with vitamin E. Within its sexy silver tube, this waterproof formula doesn’t just go on fast. It can be removed easily with its Quick Dissolve System.
Reviewers say that they love the soft lashes this mascara creates. It also doesn’t clump or smudge and makes your eyelashes silky soft and fuller without the brittle feel. However, some state it can flake. You’ll love this formula for a softer, fuller look. Pick it up from Ulta or Amazon today!
Lift it, baby. Here at Glowsly, we can’t help but fall in love with a lifted lash look, and this one is the best Maybelline mascara for it. In a precious purple and silver tube is a formula filled with fibers to create that falsie look we all know and adore. With its curved lifting brush, each lash is grabbed and coated for long, lifted lashes.
Shoppers state that they love how this mascara can help make their eyes look wider. However, keep in mind that according to some, the formula can dry fast and can leave clumps on lashes. Try this mascara out today from Ulta or Amazon!
Winged looks are classic and sexy. If your favorite eye look includes a winged swoop, this mascara has the perfect brush for a winged look. It comes in a royal purple tube and features a wing brush that helps push lashes to the side, while the styling formula helps keep them in place. The mascara formula can also lift and pump your lashes from roots for a dramatic arch.
Shoppers say that this mascara works super well on straight or “invisible” lashes and makes them super defined. Unfortunately, they have also reported that lashes can get clumpy, and the brush might be annoying to use. After some practice, you’ll create a gorgeous look with the Falsies Push Up Angel mascara. Pick it up from Ulta or Amazon now!
Some want a lengthening mascara, while others want a waterproof one. Who says you can’t have the luxury of both? With this mascara, you can take advantage of a lengthening mascara that works well around the water. This vibrant lime and aqua tube contains a formula you are going to fall in love with, as it does not clump and is waterproof.
The wiper and flexible shaped-to-the-lash brush combo helps to swipe it on your lashes evenly from root to tip. This winning combo creates definition for longer-looking lashes, and consumers appreciate how natural lashes look. Since it is waterproof, it is a bit hard to remove, so it might be wise to invest in a good makeup remover as well. Love the water and your mascara with this product. Grab it online from Amazon!
Mascara can be amazing, but sometimes we want something that isn’t going to make eyelashes feel so brittle. This mascara by Maybelline is here to solve all of those problems, as it is the best gel-mousse formula around. The formula contains 40% less hard waxes than a normal mascara and is whipped up inside a bright teal and fuchsia tube. It also contains a Flexor Brush, which helps build volume, thickness, and body.
Big volume isn’t the only part shoppers love about it. They say it is a breeze to remove, even if the brush can be a bit too limp at times. Try a gel-mousse mascara today and fall in love with how soft and voluminous your lashes can truly be! Purchase it from Ulta or Amazon!
Conditioner and mascara sound like a combo created by the cosmetic gods. Fortunately, it’s available to us mortals with the Lash Stiletto mascara, a.k.a. the best conditioning mascara by Maybelline. This dark and dramatic black bottle is filled with a formula that has pro-vitamin B-5 mixed in for a smoother shine. It glides on naturally with its Grip & Extend Brush to create a dramatic wide-eyed look with lovely long lashes.
You, like so many others, will love how the formula is not too thick even if it is a bit hard to remove. Lengthen your lashes and make them healthy with this conditioning mascara by Maybelline. You can find it on Ulta and Amazon today.
Go long or go home is our mascara motto. It can be yours, too, with this fiber extension formula by Maybelline. Don’t let the innocent pink and silver look of the mascara bottle fool you. Inside is a powerful combination of fiber formula and brush. The Sealing Formula contains 4mm of measurable fiber extensions to stretch lashes with the Fiber-Fix Brush. The brush has six different contact points to ensure that each fiber is perfectly placed on your lash.
While it can take some time to apply, and the fibers may build up if not put on properly, consumers love that it creates dramatically longer lashes and that it is easy to wash. Pick up this length-defying mascara by Maybelline today at either Ulta or Amazon!
After a long day of looking fabulous, sometimes you just want a mascara that wipes off in an instant. This quick-removal tubing mascara will solve all of those problems in a snap. It is a pigmented wax-free mascara that does not contain pigment-dulling waxes. However, it does deliver some super-saturated lash appeal with loads of color intensity.
This mascara is easy on, easy off, and shoppers appreciate that it has a great pigment and doesn’t clump. However, it can smudge, according to some. Worry less about trying to take this mascara off at night by purchasing it from Ulta or Amazon!
Last but certainly not least, we adore a great wand that adjusts to our needs. This Maybelline mascara has the best flexible wand to reach each and every lash. This hot magenta tube contains a Spoon Curler Brush on the end of a flexible wand that lifts, separates, and volumizes lashes with a flexible-hold formula.
Shoppers appreciate the winged-out and over-the-top eyelash look but do recommend to comb the lashes to prevent spider legs from forming. Fall in love with this flexible wand by purchasing it today from Ulta or Amazon!
What Makes a Maybelline Mascara the Best Buy?
Maybelline is a leader in the cosmetic industry and the mascara world. With over 60 options of mascara available, it’s easy to see why Maybelline mascara is beloved.
- There are plenty of color options available – even a clear mascara – as well as washable and waterproof ones.
- They are also available in liquid and wax forms, have at least nine different lines, with volumizing, curling, lengthening, and plumping benefits, just to name a few. With so many different options available, there is no doubt that there is a Maybelline mascara for everyone.
- Maybelline mascaras are also very affordable in comparison to other brands. Their prices range from $6.49 to $12.99, with most mascaras being in the $7 to $10 range.
- Many are also ophthalmologist tested and hypoallergenic, as well as suitable for contact lens wearers.
A Little Overview of Maybelline History & Facts
In 1915, 19-year-old Thomas Lyle Williams created Lash-Brow-Ine, a lash darkener, after watching his sister Mabel mix Vaseline and coal dust to apply to her eyelashes. He soon renamed the product Maybelline after her and Vaseline.
By 1917 the company created the Maybelline cake mascara that became the first-ever modern eye makeup product available. In 1923, the company was named Maybelline.
The brand has changed multiple hands since the 1910s and is currently owned by L’Oréal. Maybelline has grown greatly over the years, and as of 2012, the brand was worth $7.7 billion.
Maybelline is primarily celebrated for its mascaras, with the iconic pink Maybelline Great Lash mascara having been everyone’s favorite since its launch date 45 years ago – over 20 million tubes of Great Lash are sold each year!
Maybelline has grown from the kitchen and Mabel’s and Thomas Lyle Williams’ imaginations and is now one of the leaders in the cosmetic industry.
Photos via Maybelline