The well-known brands that are considered the epitome of French fashion are interspersed throughout Paris Fashion Week like stars in the sky. Everyone expects the best of the best from fashion houses like Hermès, which have been keeping the standards of the fashion industry high for a long time. Looking at the new options provided by each brand for the spring 2018 runway presentations shows why we know these brands will stay on top.
Craftsmanship and clever design will always keep the audience happy, and the spring 2018 ready-to-wear collections of both Hermès and Alexander McQueen kept the standards interesting and high.
Hermès Spring/ Summer 2018 RTW Collection
Checks were everywhere in the Hermès spring 2018 collection. The check options were different, using Hermès red, blue black and wet blue, pink granite and ultra violet. Each of the checks was unique, slightly altered to look visibly different without being jarring.
The collection featured capes that were amazing, draped effortlessly in such a way to be easily duplicated, becoming goals from the moment they came out on the runway. Hermès is the brand that everyone knows on some level and its life in France is well documented and respected.
Creative director Nadege Vanhee-Cybulski has maintained the consistently high marks and expectations of Hermès while still allowing the brand to evolve beautifully. The audience this time was treated to a show curated as carefully and thoughtfully as the clothes in the collection.
The Hermès spring/ summer 2018 runway show was accompanied with a pamphlet that was named Hermès Colors. There were lyrics for the unique, commissioned music and descriptions of the colors. The collection was everything you could want from a ready-to-wear fashion line and from Hermès simultaneously.
Alexander McQueen Spring/ Summer 2018 RTW Collection
Alexander McQueen is not a brand that is unaccustomed to dramatic runway presentations. Sarah Burton and her textile artists were inspired while on a day trip to the Great Dixter house in East Sussex. The inspiration that they gained was very helpful clearly.
According to Sarah; “It was about, Britishness, being in the garden, and the healing power of nature,” and it clearly showed. The setting for the runway presentation was the epitome of a rainy British spring or summer day. The models walked the runway with wet look hair; the pergola canopies were breathtaking as well.
The inclusion of military tattersall and pink chiffon dresses with movement and ruffles was unexpected but beautifully put together. The callbacks to the ‘50s and the black and white check indicative of the conceptual English gentlemen were also included in the Alexander McQueen spring 2018 collection.
Sarah Burton showed a beautiful well-rounded collection that included a lot of hints of nature, and even the evening wear used a great set of colors and hues in a floating silhouette that was interesting and romantic. The layers and color combinations were as interesting as the patterns.
The Alexander McQueen spring 2018 runway show set-up was clean and clear, allowing great views of every ensemble in every direction. Even in the Alexander McQueen collection, plays on sheer materials showed up, further solidifying the trend for another season.
Photos via Vogue